The terms work from home, telecommuting and remote work have been part of corporate parlance for decades. However, these terms – and the actions, processes and policies that undergird them – have usually constituted a ‘Plan B’ for most firms. Only in very rare cases – cash-strapped startups or solo entrepreneurs for example – has work from home been the accepted, normal way of working. But the COVID-19 crisis has put paid to all previous thoughts about what constitutes a normal versus backup way of working. National lockdowns and the need for social distancing have now created a new normal – a situation where working from home is no longer an exception, but almost a rule.
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